who we are
The £ódŸ Destination Alliance was formed and developed as a nonprofit foundation, by a group of leading institutions and companies of £ódŸ in October 2005. The £DA is a voluntary member association. The key idea is to unify all £ódŸ's institutions, which are and would like to take an active part in the process of creation of the brand name of our city. The £DA's goal is to develop £ódŸ as preferred destination for business and leisure tourism as well as a perfect spot for conferences and meetings.
why £ódŸ?
Today's £ódŸ is looking to the future, it is ambitious and open to changes. Every day our city is searching and discovering new possibilities for attracting tourism and business. In our view, this gives £DA a unique opportunity to market £ódŸ as a part of a New Europe with a large number of historical palces, a strong cultural heritage and activiesties, friendly people and a beautiful setting.
“Opening of the Lodz Destination Alliance is in fact a natural marketing choice, since Lodz is the second largest city in Poland , it is well known for its exciting Night Life, the well recognized Ul. Piotrkowska as a High Street attraction. Of course we need to also remember a lot of good things have happened to the city in the past few months...Manufaktura, Ryanair, Centralwings, Gillette, DELL, the opening of the " City's Investors Service Office ". Qubus Hotel opening, the ANDEL's Hotel announcement... We strongly believe in Lodz as the future Touristic and Conferencing City in Poland .” – Alex Kloszewski , Chairman and Managing Director of £DA.
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