„Łódź is a place of amazing adventures, where past and future meet and complete each other, where everything changes.”

ŁDA's mission

To promote Łódź through collective effort as a choice of destination.

ŁDA's main aim

To unify all Łódź's institutions, which take and would like to take active part in process of creation of the brand name of our city as a destination for culture, tourism andbusiness.

ŁDA's vision

To create a positive image of Łódź among its habitants.

To create an image of Łódź as a cultural destination.

To cerate image of Łódź as a city with tourist and business opportunities.